2011 Circket World Cup logo is unveiled in Mumbai

Launch function attended by heroes of past ICC Cricket World Cups Clive Lloyd, Aravinda de Silva, Michael Bevan, Dilip Vengsarkar and Balwinder Singh Sandhu. Designed by Australian creative firm Witekite, one of 12 companies from all over the world that submitted concepts, the logo, in the shape of a cricket ball, is intended to reflect all that is best about cricket .. in the sub-continent - colour, movement and action. And the design is also based on the idea of the supporters and players from the host nations, Bangladesh, India, Pakistan and Sri Lanka, coming together and joining the rest of the world to create a special event.




It will be used on an ongoing basis to stimulate awareness and interest in the tournament over the next two years and will feature on publicity and promotional material both during the build-up and throughout what will be the tenth ICC Cricket World Cup.

By unveiling the logo the event now has a formal identity which we can look to build upon and use to stimulate interest and awareness as 2011 draws closer.